Frigos Solidaires

Individuals and businesses join forces to fight hunger

Non-profit - Rebranding & UX (2019)

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Context

Founded in Paris in 2017, the association Les Frigos Solidaires (Solidarity Fridges) fights food waste by installing community fridges in public spaces. These fridges, accessible to everyone, allow anyone to freely leave or take food. Given their growing success, the association felt the need for a more impactful rebranding and a dedicated app to simplify the process and access to information.

Potential targets

The most vulnerable (homeless people, families in difficulty, students), restaurant and shop owners, frequent donors

Role

Graphic Designer, UX/UI Designer

How can we modernize the image of Frigos Solidaires and develop effective digital tools to strengthen their visibility and optimize the fight against food waste?

Individuals and businesses join forces to fight hunger

Moodboard

Logo

frigos solidaires associatifs logo

Palette

#414A4F

#FB7D28

#2EA0AF

#D9D1CE

#C11B05

Typography

Hamurz et Lato font

Iconography

iconographie frigo solidaire

Scenario

Mock Up Frigos Solidaires

Illustration

Frigo Solidaire prospectus

application Concept

We've created a prototype app for community fridges, aiming to simplify local food sharing. Users can register, scan and list products, locate fridges via GPS, and support initiatives through a fundraising platform. The app also highlights local events, while businesses can list their fridges to expand their reach.

UX Methodology

- Briefing
- Developing user hypotheses
- Confirmation through quantitative and qualitative surveys
- Concept and feature development through card sorting
- Feature benchmarking• Application wireframes and mockups

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EN / FR FR