Competition - Mlle Pitch Award (2026)
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To mark the 6th edition of the Mlle Pitch Awards & Co creative competition, the SOS Children's Villages association (celebrating its 70th anniversary) is launching a major communications campaign. The aim is to highlight its fundamental mission: to enable children in foster care to grow up with their brothers and sisters in a family-like environment.
The general public (to raise awareness, change perspectives on investment, and gather new support).
Creative Strategist: Seeking insight and a strong concept
When you’re a child, almost everything is easier, funnier, and less scary when you have your brother or sister by your side. Yet, in France, when children are placed in foster care, they are very often separated from their siblings. SOS Villages d’Enfants is one of the few organizations that fights against this. The problem: few people are aware of it.
Reminding adults, through a child’s eyes, that a sibling is one's first emotional safety net. By showcasing universal childhood situations, we use "reductio ad absurdum" (the power of the absurd) to demonstrate that being together changes everything. If it’s true for a monster under the bed, it’s even truer when your whole world is turned upside down.
Each poster depicts a childhood scenario where the number "2" stands out as a natural necessity. The "childlike drawing" style in blue ink contrasts with bold black typography, creating a powerful shift between innocence and the weight of the message. The baseline, "SOS Villages d’Enfants is committed to never separating siblings in foster care," concludes each poster as a solemn promise. The tone remains resolutely positive.
