Non-profit - Web Marketing & Inbound (2021)
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Arsso is a student-led initiative fighting student poverty. It empowers students to express themselves through art by creating T-shirt designs that reflect their everyday lives. Each purchase, made through the Linktree association, funds food parcels for those in need, combining ethical fashion with community involvement. Currently in its launch phase, Arsso is seeking to increase the visibility and success of its crowdfunding campaign through a targeted digital strategy.
Young professionals, students, magazines, designers, creators
Market research, concept, strategy, resources
SEO, social media strategy, affiliate marketing, display advertising, influencer marketing, partnerships
Website, creator space where everyone can design their own personalized T-shirt, blog with tips and discounts for students provided by students and student unions, pop-up incentive offering a discount on the first purchase in exchange for an email address, press coverage
In-mail marketing campaign
Student reviews and user experience