Agency recommendation - Paid Media (2025)
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As part of a pitch for Cheerz through the agency DataShake Studio, I designed an advertising campaign from concept to creative direction, using only generative AI. The objective: to boost sales of the Cheerz Box during the summer holidays among young parents. I chose to leverage a powerful emotional trigger: childhood memories, to create an authentic and engaging connection with the target audience.
Young parents (child between 0 and 10 years old)
Creative strategist, AI Graphic Designer, Motion Designer
90% of people remember nothing before the age of 3, and childhood memories become hazy. Fortunately, parents capture these fleeting moments—laughter, clumsiness, tenderness—to preserve and pass them on. The Cheerz Box then becomes a memory capsule to transmit what children will forget.
A sunny, lighthearted, and joyfully chaotic campaign, just like a summer spent with family. Parents become everyday reporters, capturing the happy chaos of vacation: silliness, laughter, stolen moments. Each photo becomes a treasure to be rediscovered later. Because deep down, every anecdote deserves to be told—and perhaps slightly exaggerated at the family dinner!
Light, playful and joyfully chaotic — like holidays with children.
A sunny and intimate world, reflecting the moments shared. Colorful, spontaneous visuals that make you want to smile and print.
The good moments of today will make the great stories of tomorrow.
