School - Paid Media (2023)
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We all know DURALEX glasses, but for some time now, the 100% French brand from our childhood has been juggling between rumors of closure and a buyout by its employees. A digital paid media campaign is therefore being considered to generate new leads and boost sales of the limited-edition Santorini collection.
Project management, organization, brainstorming, creation of digital campaigns and their video, photo, and carousel visuals on Canva.
Demographic
• Age: 25-45 years
• Geolocation: France
• Gender: Male/Female
• Language: French
Advanced targeting
• Parent
• Eco-conscious
• Interior design enthusiast
Demographic
• Age: 30-45 ans
• Geolocation: France
• Gender: Homme/Femme
• Language: French
Advanced targeting
• Client database, social media followers, website trafic