Schools - Rebranding & Brand Repositioning (2024)
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Since the lockdown, beauty standards have been redefined: trends like no-makeup, slow cosmetics, green beauty, and men's cosmetics have taken hold, accompanied by a surge in 100% organic brands. Consumers are now looking to take better care of themselves and the environment. In this context, although it positions itself as a leading brand for this demographic, Mademoiselle Bio is struggling to evolve, suffering from an image perceived as too rigid, exclusively feminine, and a "cheap" positioning, with an e-commerce platform reminiscent of general retailers like eBay or Amazon.
The “beauty addicts”, the “green addicts” and the “nude” consumers
Brand analysis, market research, repositioning, graphic and UI design
France is full of unique regions and magnificent landscapes. The goal is to return to our roots by promoting products made from local raw materials.
Revolutionizing the cosmetics industry by showcasing organic and ethical products sourced from the richness of our French regions.
Providing “Green Addicts” with privileged access to a selection of organic cosmetic products, entirely made in France, for responsible and sustainable beauty.
Natural, sustainable, respectful, transparent, expert
- Made in France is a determining purchasing criterion for 62% of French people.
- Mademoiselle Bio is a French brand that manufactures and distributes many “Made in France” products (Lamazuna, Centifolia...).
- The platform is known for its wide variety of affordable products.
- This is therefore an opportunity to stand out from the competition and target a specific market segment less saturated with competitors, with a diversified and accessible offering.
